When your store’s business is primarily online, you may think that it’s simply a digital transaction and, after the exchange of products and funds, the deal is sealed. However, small to medium online businesses are thriving in part because of how they personalize the digital shopping experience. Every customer wants to be the yellow tulip – here’s how you can help them feel that way.
Instead of feeling like they just had a transaction with a soulless robot, consumers feel like they were treated as an individual – almost like brick and mortar stores from the past. When customers are looking to make an online purchase, there are many businesses to choose from; give customers a reason to choose yours. With some time, you’ll develop long-term customer bases rather than one-and-done interactions. If you’re not sure how to personalize your online presence, here are some tips.
Leverage Social Media
Ask your consumers to interact with your social media accounts for better engagement, and then respond when they do. Have them snap a photo of themselves (or the giftee) with your product or when engaging with your service, and ask them to post it on your favored platform. When they do, make sure you offer a thoughtful response. Not only will your customers feel special, you get some increased online attention. It’s a win-win.
Treat Each Customer’s Experience as Unique
The experience of someone new to your site will be different than that of someone who has spent hours perusing your merchandise. No one wants to feel like the business where they shop doesn’t know who they are. Talk to your web designer about ways to display different content for various kinds of site visitors. For instance, create a unique experience for:
- The visitor who has searched the store but who has never made a purchase
- The visitor who filled their cart but left before their purchase
- Consumers who visit seasonally or who purchased something a long time ago
When you create a shopping experience specific to the consumer, you are better able to market your business. The consumer also feels more like a person and not like another invisible site visitor.
Create a Blog for More Site Visitors
Writing content personalizes your brand like nothing else can. Instead of making consumers feel like you aren’t a person, it actually lets them see the unique person or business that you are. You can write about your products and services, what started your business, or social issues you can about. Regardless of what you write, when you create content, your customers feel like they can get to know you. It does some good for your digital presence, too. For Google to recognize your online business as a company worth ranking, it needs to see site visitors are spending time on your website. When it recognizes you, it means others consumers can, too.
Include Local Products/Services on Your Home Page
You want your business to have the broadest reach, but you also want consumers who can walk by your brick and mortar store to feel like they are an essential part of your business. To do this, include feature items on your homepage that are related to local markets. If you don’t have a traditional storefront, you can still highlight local items for increased localized traffic.
Personalize Your Customers’ Experience for More Conversions
What works for one kind of business won’t work for all, so it’s best to experiment with the process. What matters is that your online customers feel like they have a human experience, one that makes them want to come back. If you need help personalizing your content with blogs – blogs that can help get your business noticed – talk to our team. Our experienced writers and editors can help ensure your small to medium business’s content reads like a human, not a cold propriety.